Discover MBA essentials in six one-hour sessions
MBA Mini
The Longford Mini MBA is an intensive 6-hour executive programme designed for managers, professionals, entrepreneurs and ambitious future leaders who want a practical introduction to the core disciplines of a modern MBA.
Across six focused 60-minute sessions, you will work through the essential ideas behind strategy, leadership, finance, marketing, operations, innovation, artificial intelligence, entrepreneurship, negotiation and executive decision-making.
WHAT YOU WILL GAIN
✓ A concise, practical understanding of the main MBA disciplines
✓ Executive tools you can apply immediately in the workplace
✓ Greater confidence in strategic and financial decision-making
✓ A stronger understanding of AI, innovation and modern business models
✓ The opportunity to experience MBA-style learning before committing to a full MBA
A QUALIFICATION WITH REAL VALUE
Professional Diploma
Every candidate who successfully completes the programme will be awarded a Professional Diploma.
One full MBA module
Successful completion is recognised as equivalent to one full module within the Longford MBA.
International validation
The course is validated by Rushford Business School, Geneva.
YOUR MINI MBA PROGRAMME
Delivered online every Tuesday, from 3 November to 8 December 2026, 6:00–7:00 pm
Evening Sessions: WHAT WILL YOU LEARN?
3rd November - 18:00 - 19:00
Strategy: Thinking Like a CEO: competitive advantage, positioning, disruption and strategic choice
10th November - 18:00 - 19:00
Leadership & People Management: Leadership, motivation, culture and high-performing teams
17th November - 18:00 - 19:00
Marketing in the Digital Age: Customer value, branding, digital marketing and customer experience
Artificial Intelligence for Business Leaders: Generative AI, automation, AI strategy and responsible adoption
24th November - 18:00 - 19:00
Finance for Managers: Profitability, cash flow, ratios and better financial decisions
The CEO Challenge: Integrating strategy, finance, marketing, people and operations in one final business challenge
1st December - 18:00 - 19:00
Operations & Business Performance: Process improvement, productivity, quality and operational excellence
Innovation & Business Model Design: Innovation, disruption and building stronger business models
8th December - 18:00 - 19:00
Entrepreneurship & Opportunity: Opportunity recognition, value propositions and growth
Negotiation, Communication & Influence: Persuasion, negotiation, stakeholder management and executive communication
HOW EACH SESSION WORKS
10 min - The Big Idea
20 min - MBA Toolkit / Writing an assignment
20 min - Mini Case / Business Challenge
10 min - Management Takeaway & discussion
YOUR INVESTMENT
€ 520 Discounted Rate
If you book on or before 26th October 2026
€ 680 Standard Fee
Applies from 27th October 2026
A QUALIFICATION WITH REAL VALUE
Earn a Professional Diploma
Complete the Mini MBA and earn a Professional Diploma that recognises your learning across key business and management disciplines.
Build towards the Longford MBA
Successful completion counts as one full module toward the Longford MBA.
If you later decide to enrol in the full Longford MBA, the Mini MBA fee you paid—€520 or €680—will be credited toward your MBA tuition fees.
If you choose not to continue, you still retain your Professional Diploma and the practical business knowledge gained.
Invest six hours of learning, plus coursework, in your management career—and take your first step towards the Longford MBA.