Experience an MBA in a weekend.
The Longford Mini MBA is an intensive two-day executive programme designed for managers, professionals, entrepreneurs and ambitious future leaders who want a practical introduction to the core disciplines of a modern MBA.
Across ten focused 60-minute sessions, you will work through the essential ideas behind strategy, leadership, finance, marketing, operations, innovation, artificial intelligence, entrepreneurship, negotiation and executive decision-making.
WHAT YOU WILL GAIN
✓ A concise, practical understanding of the main MBA disciplines
✓ Executive tools you can apply immediately in the workplace
✓ Greater confidence in strategic and financial decision-making
✓ A stronger understanding of AI, innovation and modern business models
✓ The opportunity to experience MBA-style learning before committing to a full MBA
A QUALIFICATION WITH REAL VALUE
Professional Diploma
Every candidate who successfully completes the programme will be awarded a Professional Diploma.
One full MBA module
Successful completion is recognised as equivalent to one full module within the Longford MBA.
International validation
The course is validated by Rushford Business School, Geneva.
YOUR MINI MBA PROGRAMME
Friday 2 October, 2:00-6:00 pm and Saturday 3 October, 10:00 am-4:00 pm
Ten 60-minute executive sessions
DAY TIME SESSION WHAT YOU WILL COVER
FRIDAY 2:00-3:00 Strategy: Thinking Like a CEO Competitive advantage, positioning, disruption and strategic choice
3:00-4:00 Leadership & People Management Leadership, motivation, culture and high-performing teams
4:00-5:00 Marketing in the Digital Age Customer value, branding, digital marketing and customer experience
5:00-6:00 Finance for Managers Profitability, cash flow, ratios and better financial decisions
SATURDAY 10:00-11:00 Operations & Business Performance Process improvement, productivity, quality and operational excellence
11:00-12:00 Innovation & Business Model Design Innovation, disruption and building stronger business models
12:00-1:00 Artificial Intelligence for Business Leaders Generative AI, automation, AI strategy and responsible adoption
1:00-2:00 Entrepreneurship & Opportunity Opportunity recognition, value propositions and growth
2:00-3:00 Negotiation, Communication & Influence Persuasion, negotiation, stakeholder management and executive communication
3:00-4:00 The CEO Challenge Integrating strategy, finance, marketing, people and operations in one final business challenge
HOW EACH SESSION WORKS
10 min - The Big Idea
20 min - MBA Toolkit
20 min - Mini Case / Business Challenge
10 min - Management Takeaway & discussion
YOUR INVESTMENT
€249 EARLY BIRD
Book on or before 15 September 2026
€299 STANDARD FEE
Applies from 16 September 2026
BOOK YOUR PLACE
Invest one weekend in your management career - and take your first credited step toward the Longford MBA.
Gain a Professional Diploma
• One MBA Module Equivalent
• Validated by Rushford Business School, Geneva.
Join our graduation ceremony with all our students on 17th October 2026 if you wish.