Executive MBA
Code
MBA100
Course type
MBA
Study Period
Part-time: 2 years
Credits
120 ECTS
Study method
Blended online
Start Date
October 2026
Master of Business Administration
Our MBA will help you relate your work experience to business theory. With our pracademic approach, you will apply theory and broaden your understanding of organisations and the increasingly competitive environment in which they operate. The MBA is built on strategy, and strategic management aims to attain sustainable competitive advantage. This degree will provide tools to enhance your knowledge of business functions, processes, and strategies. The innovative modules will also challenge you to examine your own business practices and management style and develop your strategic and critical thinking skills.
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This module will evaluate and appraise the strategic approaches utilised by organisations, whatever their size or sector of activity. The view that strategy is seen as the long-term direction of an organisation and these three critical elements of the strategy formulation are explored in depth.
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This module explores the diverse range of activities involved in the management of operations and business processes whether internally within the organisation or across the global supply chain. The module will explore the functional activities such as the management of capacity and demand or quality to more strategic initiatives involving the design, planning and control of business operations.
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This module will explore the practical implications of the human resource management policies and examine how people are the key resource all organisational success. Whilst there will be a focus upon functional activities such as the recruitment, selection, development, retention and reward of employees, the role of HR at the ‘top table’ will be explored in some detail.
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Studying on this module will allow you to develop a deep understanding of the key principles of financial accounting, management accounting and finance. These principles will be studied in the context of real world organizations with a critical focus upon the levels of analysis and interpretation of financial information.
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This module will help you develop and implement marketing plans and strategies across a range of sectors in both domestic and international markets. A key element of marketing activity is the analysis and evaluation of promotion and sales techniques and strategies and these will be explored using real world case examples.
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The module offers a comprehensive exploration of disruptive innovation in the digital era. It scrutinises how emerging technologies, notably AI, reshape markets and challenge established business models. Students gain the ability to identify opportunities for digital disruption within their industries, focusing on leveraging technology to create innovative value propositions or enhance existing ones. Emphasising strategic responses, the module equips organisations with strategies to adapt, evolve, and maintain competitiveness in a dynamic landscape. Real-world case studies illustrate practical applications of digital technologies and AI across various sectors, including education, finance, and healthcare.
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Designed to equip individuals with the knowledge and skills necessary to become effective business coaches. It covers a range of key areas, including coaching principles, communication techniques, and leadership development. Students gain a deep understanding of coaching psychology and its application in the business context. The module focuses on fostering strong coaching relationships, enhancing active listening abilities, and using powerful questioning techniques to facilitate personal and professional growth in coachees. Furthermore, it delves into leadership coaching, helping participants guide individuals and teams towards achieving organisational goals. Practical exercises and real-world case studies provide hands-on experience, allowing students to develop their coaching competencies. This module is valuable for those seeking to excel in business coaching and leadership development.
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The module is designed to provide a comprehensive understanding of the fundamental principles and techniques involved in conducting rigorous academic research. It encompasses a range of essential topics, including research design, data collection methods, data analysis, and interpretation. Students learn to formulate research questions, select appropriate methodologies, gather and analyze data, and draw meaningful conclusions. The module strongly emphasises qualitative and quantitative research methodologies, enabling students to choose the most suitable approach for their research inquiries. Additionally, ethical considerations in research are explored, ensuring that students adhere to responsible research practices. Through practical exercises and projects, participants acquire the essential skills needed for successful academic and professional research endeavours.
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This module is the culmination of the programme of study that requires you to undertake independent research that links theory to practice. The dissertation is designed for continual feedback throughout the module, with you having access to an individual online supervisor to enable close interaction. Research methods training will be provided to allow you to have a deep understanding of the approaches that can be taken. If you are opting for a specialism pathway, then the research for the dissertation must be undertaken in the chosen area of specialism.
This qualification is awarded under Swiss private higher education regulations and is certified by the eduQua quality label for adult and continuing education in Switzerland. It is not aligned with the National Framework of Qualifications (NFQ) or the Quality and Qualifications Ireland (QQI) system, and does not confer a formally recognised academic award in Ireland.
“Doing the MBA with Longford gave me a new level of confidence to step outside of my comfort zone”
Course Info.
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Applicants would normally be expected to hold an undergraduate degree or equivalent recognised qualification.
The MBA is particularly suited to applicants who also have relevant professional, managerial, entrepreneurial or leadership experience.
Applications may also be considered from experienced professionals who do not follow the traditional academic entry route, where they can demonstrate substantial professional achievement and the ability to benefit from postgraduate management education.
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The Longford MBA normally offers two entry points during the academic year, with intakes typically commencing in October and January. Specific commencement dates are confirmed for each intake. You can also check on the Academic Calendar or us via the link.
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Teaching is structured to make the programme accessible to professionals who wish to combine MBA study with their existing careers.
Depending on the mode of study, teaching may include a combination of:
Weekday classes
Evening sessions
Intensive teaching blocks
Weekend workshops
Online and blended learning activities
Teaching schedules are published in advance so that participants can plan their professional commitments around the programme.
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Relevant experience may come from a wide variety of sectors, including business, industry, public services, education, healthcare, technology, professional services, entrepreneurship and the not-for-profit sector.
Particular value is placed on experience demonstrating:
Responsibility and decision-making
Leadership or team management
Project responsibility
Professional progression
Entrepreneurship
Organisational or commercial awareness
Leadership experience does not necessarily need to have been gained through a formal management title.
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The MBA is delivered through Longford International College, providing students with a professional and supportive learning environment.
The learning experience is designed around interaction rather than simply traditional lectures, with an emphasis on discussion, application, problem-solving and engagement with real business challenges.
Where appropriate, the programme may combine campus-based teaching with online and blended learning, guest speakers, company engagement and experiential activities.
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You can reach us anytime via our contact page or email. We aim to respond quickly—usually within one business day.
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Assessment is designed to reflect the skills required of contemporary managers and leaders.
Students are assessed through a combination of methods that may include:
Individual assignments
Business reports
Case study analysis
Group projects
Presentations
Reflective leadership assignments
Strategic and consultancy challenges
Applied research
An MBA research or consultancy project
The emphasis is on applying knowledge rather than simply reproducing it in examinations.
Where possible, participants are encouraged to relate assignments to their own organisation, industry or professional interests so that MBA learning creates immediate practical value.
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Students are taught by a combination of experienced academics and industry practitioners.
Longford's approach deliberately brings together academic scholarship and professional experience. Faculty members are selected not simply for their subject knowledge, but for their ability to connect management theory with the realities of organisational leadership and decision-making.
Guest speakers, entrepreneurs, executives and industry specialists further contribute to the programme.
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Yes. Developing an international outlook is an important part of the Longford MBA.
International perspectives are embedded throughout the curriculum through international case studies, global business issues, visiting speakers and interaction with participants from different professional and cultural backgrounds.
Where available, students may also have opportunities to participate in international study visits, partner activities, conferences, company visits or intensive international learning experiences.
These activities help participants understand how leadership, strategy and business practice
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Professional development is integrated into the MBA experience.
Students are encouraged to develop a clear understanding of their career objectives, leadership capabilities and professional positioning.
Support may include:
Individual career guidance
CV and LinkedIn profile development
Career planning
Interview preparation
Leadership development
Professional mentoring
Networking opportunities
Personal development planning
The objective is not simply to help participants obtain another qualification, but to help them identify where they want their career to go next and how the MBA can help them get there.
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Industry engagement is central to the Longford MBA.
The programme is designed around the principle that management education should connect directly with the challenges faced by organisations.
Students may engage with industry through:
Guest lectures from senior business leaders
Executive masterclasses
Company visits
Live case studies
Consulting projects
Entrepreneurial challenges
Industry panels
Networking events
Applied research projects
Business simulations
Where appropriate, organisations may present students with a live business challenge. Participants work in teams to analyse the problem, apply relevant strategic and management frameworks and develop practical recommendations before presenting their proposals to the organisation.
This reflects Longford's pracademic philosophy: combining the rigour of academic management education with the practical realities of business, leadership and organisational decision-making.
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Applications for the Longford MBA are made through the Longford International College admissions process.
Prospective students should complete the online application form and provide the supporting documentation required for postgraduate admission.
Applicants who would like to discuss their suitability for the programme before applying are encouraged to contact the Longford admissions team.
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Applications are considered individually and take account of both the applicant's academic background and professional experience.
The admissions team will normally review:
Completed application form
Current curriculum vitae
Personal statement or statement of motivation
Copies of relevant academic qualifications and transcripts
Evidence of English-language proficiency, where required
Professional and/or academic references
Relevant managerial, professional, entrepreneurial or leadership experience
Particular consideration is given to the applicant's professional progression, leadership potential, motivation for undertaking an MBA and ability to contribute to the learning experience of the cohort.
Applicants whose experience does not follow a traditional academic pathway may also be considered where they can demonstrate substantial professional achievement and the ability to undertake postgraduate-level study.
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Longford International College has structured its payment terms to make study as manageable as possible. However, we understand that circumstances can change. If you believe you may have difficulty making a payment, contact us as early as possible so we can discuss the options available to you. Depending on your circumstances, these may include pausing your payment for up to one month or freezing your tuition and resuming your studies with the next enrolment in the following academic year.
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No. Your deposit secures your place on the programme and is fully refundable up to one week before the course start date. After that point, the deposit becomes non-refundable.
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Once a complete application and all supporting documentation have been received, applicants can normally expect an admissions decision within approximately two to three weeks.
In some cases, applicants may be invited to an informal discussion or admissions interview before a final decision is made.
Early application is recommended, particularly for international applicants who may require additional time to arrange travel, immigration, accommodation or other study-related requirements.
