Tony Keller - Experienced Entrepreneur Coach, Senior Lecturer in Gaming and Compliance

Tony Keller
Tony Keller

Anthony Keller (EMBA) is a Master NLP Practitioner, Business Coach, international executive, and entrepreneur with more than 35 years’ experience at VP and C-suite level. He is currently Head of Projects at Longford International College, and co-founder of the Entrepreneur’s Training Academy, where he brings together strategic leadership, executive coaching, workforce development, and sector-specific expertise in highly regulated industries.

Anthony began his professional career as a film and video producer, working at the forefront of early corporate training media. During this period, he collaborated with and drew inspiration from some of the most influential names in the field, including Video Arts and Talkback Productions, helping to shape the use of video as a powerful tool for organisational learning, communication, and professional development.

Over the course of his career, Anthony has built a distinguished international profile, leading complex business operations across 12 countries, including markets in South America, Europe, Russia, and Far East Asia. His leadership experience spans strategic growth, project delivery, operational transformation, stakeholder management, and the development of high-performing teams in fast-moving and culturally diverse environments.

A long-standing advocate for responsible gaming, Anthony has worked extensively in environments where regulation, trust, ethics, and commercial performance must be carefully balanced. His work reflects a deep commitment to professional standards, workforce capability, and sustainable business practice, particularly in sectors where compliance and customer protection are central to long-term success.

Through his work with Longford International College and the Entrepreneur’s Training Academy, Anthony is also committed to developing the next generation of entrepreneurs, managers, and industry leaders. His coaching approach combines practical business experience with NLP-informed personal development, helping individuals and organisations strengthen confidence, communication, leadership capability, and commercial impact.

Anthony’s career is defined by an unusual blend of creative media expertise, international executive leadership, regulated-industry knowledge, and a passion for human potential. This combination enables him to support organisations not only in achieving strategic and operational goals, but also in building cultures of responsibility, resilience, innovation, and growth.